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Missouri State University - Fall 2012 | ||
Section 900 | ||
Marketing for Hospitality and Tourism (7th Edition) (2nd Edition) by David K. Hayes, Jack D. Ninemeier, Allisha A. Miller Hardcover, 416 Pages, Published 2011 ISBN-10: 0-13-256089-5 / 0132560895 ISBN-13: 978-0-13-256089-4 / 9780132560894 Written in an easy-to-read, easy-to-understand style, Foundations of Lodging Management, 2e explores how the lodging industry and the hotels in the industry operate. KEY FEATURES: With coverage of both small and large hotels, it addresses each department, including the front office, sales and mar |