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Missouri State University - Spring 2012

Textbooks for Course MED 704

Section 301

      
McQuail's Mass Communication Theory ()
by Professor Denis Mcquail, Dr. Denis Mcquail, Denis Mquail
Paperback, 632 Pages, Published

ISBN-10: 1-84920-292-3        / 1849202923

ISBN-13: 978-1-84920-292-3 / 9781849202923

"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is


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