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Truman State University - Fall 2012 | ||
Section 01 | ||
 | Understanding Michael Porter: The Essential Guide to Competition and Strategy (1st Edition) by Joan Magretta, Michael E. Porter Hardcover, 256 Pages, Published 2011 ISBN-10: 1-4221-6059-9 / 1422160599 ISBN-13: 978-1-4221-6059-6 / 9781422160596 THIS IS A BOOK-LENGTH EXECUTIVE SUMMARY OF PORTER S CORE CONCEPTS. COMPETITIVE ADVANTAGE. THE VALUE CHAIN. FIVE FORCES. INDUSTRY STRUCTURE. DIFFERENTIATION. RELATIVE COST. IF YOU WANT TO UNDERSTAND HOW COMPANIES ACHIEVE AND SUSTAIN COMPETITIVE SUCCESS, MICHAEL PORTER S FRAMEWORKS ARE THE FOUNDATION. | |