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Truman State University - Fall 2012 | ||
Section 01 | ||
 | Consumer Behavior: How Humans Think, Feel, and Act in the Marketplace (1st Edition) by Banwari Mittal, Priya [Contributor] Raghubir, Morris B. Holbrook, Arch G. (Con) Woodside, Sharon Beatty, Contributor-Arch G..., Ph.D. (Con) Hardcover, 709 Pages, Published 2007 ISBN-10: 0-9791336-0-2 / 0979133602 ISBN-13: 978-0-9791336-0-2 / 9780979133602 In this book, the authors describe, dissect, and discourse about Consumer Behavior--human behavior in the world of goods. About how we make our product choices and then weave them into the tapestry of our lives. And how we consume to sustain and energize our bodies, feed our minds, and construct our | |