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Lindenwood University - FALL Semester '12 | ||
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 | Global Marketing: A decision-oriented approach (Financial Times (Prentice Hall)) (5th Edition) by Svend Hollensen Paperback, 800 Pages, Published 2010 ISBN-10: 0-273-72622-6 / 0273726226 ISBN-13: 978-0-273-72622-7 / 9780273726227 The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadt | |