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University of Houston - Downtown - SPRING 2011 DNTN | ||
Section 21852 | ||
 | Do It Wrong Quickly: How the Web Changes the Old Marketing Rules (1st Edition) by Mike Moran, Geoffrey Ramsey Paperback, 408 Pages, Published 2007 ISBN-10: 0-13-225596-0 / 0132255960 ISBN-13: 978-0-13-225596-7 / 9780132255967 "What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how—by trying lots of little things, studying the results, learning qui | |