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Creighton University - Fall 2012

Textbooks for Course JRM 433

Section N

      
A Technique for Producing Ideas (Advertising Age Classics Library) ()
by James Webb Young, William Bernbach
Paperback, 64 Pages, Published

ISBN-10: 0-07-141094-5        / 0071410945

ISBN-13: 978-0-07-141094-6 / 9780071410946

This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals f


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