|
Creighton University - Fall 2012 | ||
Section N | ||
A Technique for Producing Ideas (Advertising Age Classics Library) (1st Edition) by James Webb Young, William Bernbach Paperback, 64 Pages, Published 2003 ISBN-10: 0-07-141094-5 / 0071410945 ISBN-13: 978-0-07-141094-6 / 9780071410946 This title offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field. Since its publication in 1965, "A Technique for Producing Ideas" has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals f |