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Missouri State University - Summer 2012 | ||
Section 899 | ||
 | Technology Entrepreneurship: Creating, Capturing, and Protecting Value (1st Edition) by Thomas N. Duening, Michael A. Lechter, Robert A. Hisrich, Yanchang Zhao Hardcover, 590 Pages, Published 2009 ISBN-10: 0-12-374502-0 / 0123745020 ISBN-13: 978-0-12-374502-6 / 9780123745026 Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineeri | |