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Western New England University - Fall 2012 | ||
Section 01 | ||
 | International Marketing (1st Edition) by Professor Daniel W. Baack, Professor Eric G. Harris, Professor Donald E. Baack, Donald E. (Edward) Baack Hardcover, 583 Pages, Published 2012 ISBN-10: 1-4522-2635-0 / 1452226350 ISBN-13: 978-1-4522-2635-4 / 9781452226354 International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, eco | |