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Missouri State University - Spring 2012 | ||
Section 001 | ||
 | Marketing Management (3rd Edition) by Russell S. Winer, Marketing Management (3Rd International Edition) Hardcover, 500 Pages, Published 2006 ISBN-10: 0-13-196334-1 / 0131963341 ISBN-13: 978-0-13-196334-4 / 9780131963344 This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required | |