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Missouri State University - Fall 2012 | ||
Section 001 | ||
 | Services Marketing (6th Edition) by Mary Jo Bitner, Dwayne Gremler, Valerie Zeithalm, Valarie A. Zeithaml Hardcover, 672 Pages, Published 2012 ISBN-10: 0-07-811205-2 / 0078112052 ISBN-13: 978-0-07-811205-8 / 9780078112058 Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers toda | |