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Missouri State University - Fall 2012 | ||
Section 001 | ||
 | How to Sell More Stuff!: Promotional Marketing That Really Works by Steve Smith, Don E. Schultz Paperback, 400 Pages, Published 2004 ISBN-10: 0-7931-9331-1 / 0793193311 ISBN-13: 978-0-7931-9331-8 / 9780793193318 With over $233 billion and 50 percent of marketing budgets allocated to consumer promotion, marketing professionals need a working reference tool to help them plan, budget, execute, and, ultimately, sell more stuff. Sales promotions are used by the smallest mom-and-pop storefront to the most sophist | |