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University of Nebraska-Lincoln - Fall 2012 | ||
Section 001 | ||
 | Marketing Research (2nd Edition) by A. Parasuraman, Ramayya Krishnan, Dhruv Grewal Hardcover, 672 Pages, Published 2006 ISBN-10: 0-618-66063-1 / 0618660631 ISBN-13: 978-0-618-66063-6 / 9780618660636 In Marketing Research, the authors offer undergraduate and MBA students a compelling introduction to the field with extensive use of global, technology, service, and small business examples. Distinctive features include integrated coverage of technology tools and statistical analysis, current resear | |