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Missouri State University - Fall 2012 | ||
Section 301 | ||
 | E-Marketing (6th Edition) by Judy Strauss, Raymond Frost Paperback, 448 Pages, Published 2011 ISBN-10: 0-13-214755-6 / 0132147556 ISBN-13: 978-0-13-214755-2 / 9780132147552 Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketingE-Marketing in Context; Past, Present, and Future; Strategic E-Marketing and Performance Metrics; The E-Marketing Plan; E-Marketing Enviro | |