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Wentworth Institute Of Technology - Fall 2012 | ||
Section 01 | ||
 | The Father of Spin: Edward L. Bernays and The Birth of Public Relations (Reprint Edition) by Larry Tye, Deborah Brody Paperback, 304 Pages, Published 2002 ISBN-10: 0-8050-6789-2 / 0805067892 ISBN-13: 978-0-8050-6789-7 / 9780805067897 Biographer Larry Tye can't help but be entertained by his subject's professional antics. Edward L. Bernays (1892-1995), a pioneering practitioner of public relations, zestfully ballyhooed his clients, utilizing a shrewd blend of publicity stunts, careful cultivation of the press, and solicited e | |