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University Of Massachusetts-Amherst - Fall 2012 | ||
Section 01 | ||
 | Head's Broadcasting in America: A Survey of Electronic Media (10th Edition) by Michael A. Mcgregor, Paul D. Driscoll, Walter S. Mcdowell, Walter Mcgregor Mcdowell Paperback, 360 Pages, Published 2009 ISBN-10: 0-205-60813-2 / 0205608132 ISBN-13: 978-0-205-60813-3 / 9780205608133 After fifty years of market prominence and incredible demand from loyal users, Head’s Broadcasting in America’s tenth edition returns as the celebrated leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's l | |