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University Of Massachusetts-Amherst - Fall 2012

Textbooks for Course COMM 620

Section 01

      
Focus Groups as Qualitative Research, Second Edition (Qualitative Research Methods Series 16) ()
by David L. Morgan, Mr David Morgan
Paperback, 88 Pages, Published

ISBN-10: 0-7619-0343-7        / 0761903437

ISBN-13: 978-0-7619-0343-7 / 9780761903437

The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated intro


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