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Anna Maria College - Summer 2012 | ||
Section 91 | ||
 | Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives (1st Edition) by Stan Rapp Hardcover, 256 Pages, Published 2009 ISBN-10: 0-07-163802-4 / 0071638024 ISBN-13: 978-0-07-163802-9 / 9780071638029 Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an iDirect marketer. You ignore this concept, and this book, at your own peril.” Al Ries, author of War in the Boardroom “How do you get your br | |