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Plymouth State University - Fall 2012 | ||
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 | The Idea Writers: Copywriting in a New Media and Marketing Era (1st Edition) by Teressa Iezzi, N. N/A, Anthony Vagnoni, Jonah Bloom Paperback, 224 Pages, Published 2010 ISBN-10: 0-230-61388-8 / 0230613888 ISBN-13: 978-0-230-61388-1 / 9780230613881 This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns ar | |