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Wentworth Institute Of Technology - Summer 2012 | ||
Section 91 | ||
 | Strategic Management in Construction (2nd Edition) by David Langford, Steven Male, D. A. Langford Paperback, 260 Pages, Published 2001 ISBN-10: 0-632-04999-5 / 0632049995 ISBN-13: 978-0-632-04999-8 / 9780632049998 This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contr | |