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Lasell College - Fall 2012 | ||
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 | The Public Relations Writer's Handbook: The Digital Age (2nd Edition) by Merry Aronson, Carole Ames, Donald E. Spetner Hardcover, 368 Pages, Published 2007 ISBN-10: 0-7879-8631-3 / 0787986313 ISBN-13: 978-0-7879-8631-5 / 9780787986315 The second edition of the Public Relations Writer s Handbook offers a simple, step–by–step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, | |