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Lasell College - Fall 2012

Textbooks for Course COM 219

Section A

      
The Big Book of Social Media: Case Studies, Stories, Perspectives
by Robert Fine (Editor), Sam Feist (Foreword)
Paperback, 312 Pages, Published

ISBN-10: 0-88144-159-7        / 0881441597

ISBN-13: 978-0-88144-159-8 / 9780881441598

Not Business. Not Marketing. This is an IDEA book. "Social media is not really about technology. It's about a cultural shift that is enabled by the evolution of technology." - Wayne Moses Burke, Founder of Open Forum Foundation, "GoLuv" Chapter Contributor "I wasn't annoying. And I firmly beli


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