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Lasell College - Fall 2012

Textbooks for Course COM 701

Section A

      
Mass Communication Theories: Explaining Origins, Processes, and Effects ()
by Melvin Lawrence Defleur, Margaret H. Defleur
Paperback, 380 Pages, Published

ISBN-10: 0-205-33172-6        / 0205331726

ISBN-13: 978-0-205-33172-7 / 9780205331727

An intimate examination of the lives and times of prominent mass communication theorists both past and present, Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. Include


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