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Lasell College - Fall 2012 | ||
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 | Social Marketing: Influencing Behaviors for Good (4th Edition) by Nancy R. Lee, Philip A. Kotler, Dr Philip Kotler, Philip Lee Kotler Paperback, 520 Pages, Published 2011 ISBN-10: 1-4129-8149-2 / 1412981492 ISBN-13: 978-1-4129-8149-1 / 9781412981491 The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to i | |