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Southern New Hampshire University - 12EW1

Textbooks for Course OL 421

Section F1056

      
Strategic Management: A Competitive Advantage Approach, Concepts and Cases ()
by Fred R. David
Hardcover, 688 Pages, Published

ISBN-10: 0-13-266423-2        / 0132664232

ISBN-13: 978-0-13-266423-3 / 9780132664233

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.   In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the


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