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University Of New England Portland Campus - Fall 2012 | ||
Section A | ||
The Power of Nice: How to Conquer the Business World With Kindness (1st Edition) by Linda Kaplan Thaler, Robin Koval, Jay Leno (Foreword) Hardcover, 144 Pages, Published 2006 ISBN-10: 0-385-51892-7 / 0385518927 ISBN-13: 978-0-385-51892-5 / 9780385518925 Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In THE POWER OF NIC |