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University Of New England Portland Campus - Fall 2012

Textbooks for Course PHS 228

Section A

      
The Power of Nice: How to Conquer the Business World With Kindness ()
by Linda Kaplan Thaler, Robin Koval, Jay Leno (Foreword)
Hardcover, 144 Pages, Published

ISBN-10: 0-385-51892-7        / 0385518927

ISBN-13: 978-0-385-51892-5 / 9780385518925

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In THE POWER OF NIC


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