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Southern New Hampshire University - 12FADAY | ||
Section 02318 | ||
 | Made to Stick: Why Some Ideas Survive and Others Die (1st Edition) by Chip Heath, Dan Heath Hardcover, 291 Pages, Published 2007 ISBN-10: 1-4000-6428-7 / 1400064287 ISBN-13: 978-1-4000-6428-1 / 9781400064281 Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, poli | |