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Southern New Hampshire University - 12FADAY | ||
Section 05134 | ||
 | Consumer Behavior (10th Edition) by Leon Schiffman, Leslie Kanuk Hardcover, 600 Pages, Published 2009 ISBN-10: 0-13-505301-3 / 0135053013 ISBN-13: 978-0-13-505301-0 / 9780135053010 Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentati | |