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Southern New Hampshire University - 12EW1

Textbooks for Course MKT 442

Section X1633

      
Retail Management: A Strategic Approach ()
by Joel R. Evans, Barry R. Berman
Paperback, 624 Pages, Published

ISBN-10: 0-13-272082-5        / 0132720825

ISBN-13: 978-0-13-272082-3 / 9780132720823

The text that helps readers thrive in today’s retailing industry. Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, pro


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