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 | Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) (1st Edition) by Olivier Blanchard Paperback, 350 Pages, Published 2011 ISBN-10: 0-7897-4741-3 / 0789747413 ISBN-13: 978-0-7897-4741-9 / 9780789747419 “Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” --Chris Brogan, president of Human Business Works “Social media isn’t inexpensive; it’s different expensive. The human effo | |