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St. Cloud State University - Fall 2012 | ||
Section 01 | ||
 | Public Relations Cases (9th Edition) by Jerry A. Hendrix, Darrell C. Hayes, Pallavi Damani Kumar Paperback, 448 Pages, Published 2012 ISBN-10: 1-111-34442-6 / 1111344426 ISBN-13: 978-1-111-34442-9 / 9781111344429 Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students f | |