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St. Cloud State University - Fall 2012 | ||
Section 01 | ||
 | Advertising Campaign Strategy: A Guide to Marketing Communication Plans (4th Edition) by Donald Parente Paperback, 432 Pages, Published 2005 ISBN-10: 0-324-32271-2 / 0324322712 ISBN-13: 978-0-324-32271-2 / 9780324322712 How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMP | |