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Fairleigh Dickinson University - Fall 2012 | ||
Section 31 | ||
 | Strategic Marketing Communications: A Systems Approach to IMC (1st Edition) by M. Joseph Sirgy, Don Rahtz Paperback, 448 Pages, Published 2006 ISBN-10: 1-59260-284-3 / 1592602843 ISBN-13: 978-1-59260-284-1 / 9781592602841 Strategic Marketing Communications: A Systems Approach to IMC is a textbook written for advanced students (both undergraduate and graduate students) majoring in marketing, marketing communications, and advertising. This book helps students understand the art and science of strategic decisions in mar | |