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Fairleigh Dickinson University - Fall 2012 | ||
Section 61 | ||
 | Marketing in the Hospitality Industry with Answer Sheet (AHLEI) (AHLEI - Hospitality Sales and Marketing) (5th Edition) by Ronald A. Nykiel, American Hotel .. Paperback, 331 Pages, Published 2012 ISBN-10: 0-13-311839-8 / 0133118398 ISBN-13: 978-0-13-311839-1 / 9780133118391 Hospitality marketing is based on understanding the needs of consumers, knowing the segmentation of the market, and selecting the best marketing tools to reach customers. "MARKETING IN THE HOSPITALITY INDUSTRY" provides students with a real-world perspective on the world of hospitality marketing, in | |