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Southern New Hampshire University - 12TW1 | ||
Section G1100 | ||
 | Total Global Strategy By Yip, George S. (3rd Edition) by George S. Yip, Tomas Hult G. Paperback, 320 Pages, Published 2011 ISBN-10: 0-13-608983-6 / 0136089836 ISBN-13: 978-0-13-608983-4 / 9780136089834 A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting n | |