 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Southern New Hampshire University - 12TW1 | ||
Section X1076 | ||
 | Sports Marketing: A Strategic Perspective (4th Edition) by Matthew D. Shank Hardcover, 480 Pages, Published 2008 ISBN-10: 0-13-228535-5 / 0132285355 ISBN-13: 978-0-13-228535-3 / 9780132285353 KEY BENEFIT: Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing populari | |