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Burlington County College - 2012 Fall Semester | ||
Section B2L01 | ||
 | Essentials of Marketing, (13th Edition) by Joseph P. Cannon, E. Jerome Mccarthy, William Perreault Jr. Paperback, 728 Pages, Published 2011 ISBN-10: 0-07-802888-4 / 0078028884 ISBN-13: 978-0-07-802888-5 / 9780078028885 This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Instructors and students | |