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Southern New Hampshire University - 12TW1 | ||
Section G1087 | ||
 | IMC, the Next Generation Five Steps for Delivering Value and Measuring Returns Using Marketing Communication (1st Edition) by Don E. Schultz, Heidi F. Schultz Hardcover, 320 Pages, Published 2003 ISBN-10: 0-07-141662-5 / 0071416625 ISBN-13: 978-0-07-141662-7 / 9780071416627 This book is all about today's IMC - what it is, what it means to you, and how to use it to power your organization's growth and financial success! With his breakthrough book "Integrated Marketing Communications", Don Schultz first showed marketers how to integrate internal and external communicatio | |