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Montclair State University - FALL 2012 | ||
Section 01 | ||
 | Loose-Leaf International Marketing (15th Edition) by John L. Graham, Philip R. Cateora, Mary C. Gilly Loose Leaf, 622 Pages, Published 2010 ISBN-10: 0-07-744695-X / 007744695X ISBN-13: 978-0-07-744695-6 / 9780077446956 Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that | |