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Southern New Hampshire University - 12TW1 | ||
Section G1646 | ||
Changing Minds: The Art and Science of Changing Our Own and Other People's Minds (1st Edition) by Howard Gardner, 2004-03-01 Hardcover, 288 Pages, Published 2004 ISBN-10: 1-57851-709-5 / 1578517095 ISBN-13: 978-1-57851-709-1 / 9781578517091 "Insights into One of the Greatest Mysteries of Human Behavior Minds" are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many as |