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University of the Sciences - FALL 2010 | ||
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 | Pharmaceutical Marketing: Principles, Environment, and Practice (1st Edition) by Eugene Mick Kolassa, James Greg Perkins, Bruce R. Siecker, Mickey C. (Editor) Smith, Mickey Charles Smith, Bonnie Highsmith Taylor Paperback, 371 Pages, Published 2002 ISBN-10: 0-7890-1583-8 / 0789015838 ISBN-13: 978-0-7890-1583-9 / 9780789015839 Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith's series of books on the subject which began in the 1960s. In this extraordinary book, he and | |