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Southern New Hampshire University - 12FADAY | ||
Section 05110 | ||
 | The Business of Sports: Cases and Text on Strategy and Management (1st Edition) by George Foster, Stephen A. Greyser, Bill Walsh Hardcover, 512 Pages, Published 2005 ISBN-10: 0-324-23384-1 / 0324233841 ISBN-13: 978-0-324-23384-1 / 9780324233841 This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of K | |