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Ramapo College Of New Jersey - Fall 2012

Textbooks for Course MKTG 310

Section 01

      
Buying In: What We Buy and Who We Are ()
by Rob Walker Ill
Paperback, 320 Pages, Published

ISBN-10: 0-8129-7409-3        / 0812974093

ISBN-13: 978-0-8129-7409-6 / 9780812974096

Paperback. Pages Number: 320 Language: English. Publisher: Random House Group. Book Description ands are dead. Advertising no longer works. Consumers are in control. Or so we re told. In Buying In. Rob Walker argues that this accepted wisdom misses a much more important cultural shift. including a p


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