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Ramapo College Of New Jersey - Fall 2012

Textbooks for Course MUSI 350

Section 01

      
Rock Brands: Selling Sound in a Media Saturated Culture
by Contributor-Michael Bertrand, Contributor-Bob Batchelor, Contributor-Charles Conaway, Contributor-Jacqueline Lambiase, Contributor-Jordan Mcclain, Contributor-Staci Parks, Contributor-Heather Pinson, Contributor-Dave Robinson, Elizabeth Barfoot Christian (Editor), Contributor-Hazel Cole, Jeremy V. Adolphson, Daniel Cochece Davis, Bryan P. Delaney, Dedria Givens-Carroll, Heidi M. Kettler, Mary Nash-Wood, Mary Beth Ray, Alison F. Slade, Deborah Clark Vance, Hazel James Cole, Contributor-Alison Slade, Robinson/Christian/A, Lexington Books
Paperback, 344 Pages, Published

ISBN-10: 0-7391-4635-1        / 0739146351

ISBN-13: 978-0-7391-4635-4 / 9780739146354

Rock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands


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