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Rider University - FALL 2012 | ||
Section C1 | ||
 | The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation (1st Edition) by Joe Plummer, Taddy Hall, Robert Barocci, Stephen D. Rappaport, Steve Rappaport, Ridgway H. Hall, Robert J. Graham, Joseph Thornton Plummer, Advertising Research Foundation Hardcover, 320 Pages, Published 2007 ISBN-10: 0-470-05105-1 / 0470051051 ISBN-13: 978-0-470-05105-4 / 9780470051054 Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook p | |