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Fairleigh Dickinson University - Fall 2012 | ||
Section 31D | ||
 | Sport Public Relations and Communication (Sports Marketing) (1st Edition) by Maria Hopwood, James Skinner, Paul Kitchin, Simon Chadwick Paperback, 288 Pages, Published 2010 ISBN-10: 1-85617-615-0 / 1856176150 ISBN-13: 978-1-85617-615-6 / 9781856176156 Contemporary sport is a huge global enterprise which necessitates that sports organisations operate as businesses. An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sp | |