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Daniel Webster College - Summer 2012 | ||
Section L5 | ||
 | Microeconomics for MBAs: The Economic Way of Thinking for Managers (1st Edition) by Richard B. Mckenzie, Dwight R. Lee Hardcover, 716 Pages, Published 2006 ISBN-10: 0-521-85981-6 / 0521859816 ISBN-13: 978-0-521-85981-3 / 9780521859813 This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II appli | |