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Ramapo College Of New Jersey - Fall 2012 | ||
Section 01 | ||
 | Information Campaigns: Balancing Social Values and Social Change (SAGE Series in Communication Research) (1st Edition) by Charles T. Salmon (Editor), Inc Sage Publications Paperback, 312 Pages, Published 1989 ISBN-10: 0-8039-3219-7 / 0803932197 ISBN-13: 978-0-8039-3219-7 / 9780803932197 The proliferation of communication campaigns in the past fifty years -- by governments, industries and special interest groups -- is implicit evidence of the widespread perception of the power of strategic communication to induce significant social change. In turn, information campaigns have provide | |