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Montclair State University - FALL 2012 | ||
Section 01 | ||
 | Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good (2nd Edition) by Nedra Kline Weinreich (Editor) Paperback, 328 Pages, Published 2010 ISBN-10: 1-4129-5369-3 / 1412953693 ISBN-13: 978-1-4129-5369-6 / 9781412953696 Continuing the success of the previous edition, Hands-On Social Marketing, Second Edition demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be i | |