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Norris Center - WINTER 2011 | ||
Section 50 | ||
 | Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth by Tim Calkins Paperback, 184 Pages, Published 2008 ISBN-10: 0-230-60757-8 / 0230607578 ISBN-13: 978-0-230-60757-6 / 9780230607576 Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, | |